Cheryl Tron
vbz_copyright_cheryl_tron_2.jpg

On the way with VBZ

product design

The Swiss public transport comapny in Zurich (VBZ) was looking for a design concept which transfers their company’s philosophy and brand identity into a merchandise product without directly seeing the logo type or the company’s name. As a mainly visual component in the whole public transport brand identity, the colors form the bus and tube network were the main inspiration to the project.

 

2016